1953Pichrita Boonyarataphan was born in Bangkok, Thailand.
1974Diploma from the Ecole de Mannetie- Mannequin Claude Le’Lief, Paris, France Pichrita Boonyarataphan entered the industry by modeling for Torrente Fashion House [Torrente Haute Couture, Paris, France]. She was trained as a mannequin (model) at “Claude Leliet – private school”.
1982First launched her design at at “SODA” clothing, who is her friend.
1985Launched ‘PICHITA’ Pret-a-Porter at Charn Issara Tower
1991World Bank and International Monetary Fund (IMF) Convention ‘Spouses Luncheon’ fashion show, Thailand/Her Majesty the Queen of Thailand’s Charity fashion show, Thailand/ Foundation for the Handicap fashion show. Thailand
1993Relocated and renamed her boutique to “ Atelier Pichita ” and Pichita Haute Couture. Sukhumvit 31, Bangkok.
1994Launched PICHITA Chaussures
2004First Thai designer to show at Milan Fashion Week – the collection was selected as “Best Asia Design”. Milan Fashion Show for Thai Airways International first flight debut