Thailand’s top designer and founder of Atelier Pichita, Madame Pichitra Boonyarataphan’s eponymous atelier has been synonymous with style, elegance and an unconventional twist, inspired from her couture training in France at Chambre Syndicale de Couture. Since the company inception in 1980, we have cultivated a strong appreciation and devotion to our distinguished heritage. Besides our signature ready-to-wear brand and the exclusive bespoke couture with the label ‘Pichita Haute-Couture’, ‘Atelier Pichita’ had have left a mark in the fashion world, the company shares the vision of our founder in style & beauty and offer styling services under ‘Diffusion II by PICHITA’.